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Since 2019, The better mocktails of Sir. James 101 have been available for everyone seeking a quality alcohol-free alternative.

While Brand Captains originally launched with their signature Premium Dutch Vodka, the brand has since evolved into a true success story in the Netherlands. From all-time favorite ready-to-drink (RTD) classics to craft cocktails in convenient 250ml cans, Dutch consumers have embraced the brand’s inspiring flavors.

With their origins in the wine trade, the founders of Brand Captains bring over 30 years of (combined) experience in sourcing, tasting, concept development, market analysis, and wine logistics.

While spirits represent a smaller category for Brand Captains, it’s a space where we find great joy in applying our creativity. Brand Captains creates winning concepts that stand out and make a real impact in the spirits market.