Our Story

Brand Captains is the company of co-owners Vincent and Rambert. They have been colleagues in the wine business at a leading Dutch importer and distributor since 2009 before their first brand Premium Dutch Vodka was launched in 2015.

After a few years of developing Premium Dutch Vodka during late hours and weekends they decided to bring things to a next level. New inspiration combined with experience and knowledge invented the Premium Dutch premixed cans. Several fast-moving drinks and perfect for the retail channel and events.

These latest developments were combined with the establishment of today’s company name Brand Captains early 2019. Since then the company has developed many partnerships with drinks suppliers aiming for a better national and international strategy and distribution.

During the same year the brand Sir. James 101 alcohol free drinks was launched. The best evidence to show that Brand Captains moves quickly onto trends and innovations with drinks aligned to new consumer needs.

The combination of own brands and brands of partners is a proven strength and has led to an extensive network of national and international customers: retailers, local distributors, (online)shops, catering & events and bars & restaurants. This would not be possible without the right partners and suppliers. Therefore, working with a human touch is a key of success.

Our vision is to offer our (and their) customers access to innovative and qualitative drinks through knowledge and creativity. Brand Captains’ aim is to deliver the best solutions to their customers and to contribute to profitability throughout the chain. We are honored to grow the business together with our partners being customers and suppliers.